Work I've directed with artificial intelligence for brands, agencies and artists, with Gélido AI.
Gélido AI
AI creative studio · Buenos Aires · Mexico City · Barcelona
Today my work with artificial intelligence happens at Gélido, an independent, AI-native production company with offices in Argentina, Mexico and Spain. We make the ideas that usually never leave the deck.
We bring together AI image generation, a cinematic eye, visual direction, editing, sound and executive production to turn ideas into work that's ready to air: full commercials, mock-ups and animatics, music videos and social content.
We direct the models frame by frame, with intention. Every shot is designed, approved and animated with control over camera moves, timing and continuity. Everything is directed, nothing is left to chance.
We work with brands, agencies and artists such as Visa, Tupperware, Fiserv, MG, Domino's and Life Seguros. We're not here to replace creative teams, we're here to take them further. The tools have changed. The obsession with images that stay with you hasn't.